Ramblings from a marketing geek.

November 6, 2013

Transitioning from Business to Academia

It’s been some time since I last posted and much has changed in my life as I’ve transitioned from a surviving in the business world to functioning in the academic world (as a full-time doctoral student). Going back to school as an adult has a new set of challenges, if you’re considering the change, hopefully this post will help you. Organizational: It’s easy to loose focus when you have a busy life…meaning kids, pets, and/or a spouse (which likely was not the case when you were in college at 19)! The sheer task of time management can be incredibly daunting and if you’re not managing your time, it will certainly…

June 3, 2011

Life Lessons and Sports

When you think about sports, there’s no denying the valuable life lessons that kids can learn. You don’t need to be a great athlete to gain the benefits. In my own life, sports gave me confidence, drive and the physical ability to work and achieve. I learned dedication, persistence, will and how to overcome obstacles. I learned camaraderie, hope and how to cope with failure as well as relishing in the victory of success. Several months ago, Tracy Evans, 3 time Olympic aerial skier contacted me to help her to market her non-profit, Kids Play Intl. I created brochures, business cards, did a PR campaign, created a short video and worked on branding with her.…

Transitioning from Business to Academia

Social media for business and college students

Google+ and the evolution of social media

Life Lessons and Sports